Privacy Policy
Privacy Policy
Effective Date: April 24, 2026 · Last Updated: April 24, 2026
1. Information We Collect
VitaLife Longevity Medicine ("VitaLife," "we," "us," or "our") collects the following types of information when you use our services or visit our website:
Personal Information: Name, email address, phone number, mailing address, date of birth, and other identifying information you provide when scheduling appointments, enrolling in membership, or contacting us.
Health Information: Medical history, lab results, treatment records, prescriptions, and other protected health information (PHI) collected as part of your care. The use and disclosure of PHI is governed by HIPAA, as outlined in our Notice of Privacy Practices.
Website Usage Data: IP address, browser type, pages visited, time spent on site, and referring URLs collected through cookies and analytics tools.
Interactive Tool Responses: Our website offers free health assessment tools, including a membership quiz, lab gap calculator, hormone timeline, cost calculator, and wellness score. When you use these tools, we collect the responses you provide (such as symptom selections, lifestyle preferences, and self-reported estimates) along with your email address if you choose to view your results. These responses are self-reported, voluntary, and are used solely to generate your personalized results and to help our team understand your needs if you choose to become a patient. Interactive tool responses are not medical records, are not protected health information (PHI) under HIPAA, and are stored separately from any clinical data. Your clinical health information as a patient is maintained exclusively within our HIPAA-compliant electronic medical records system (Optimantra) and is never combined with marketing data. You may request deletion of your interactive tool data at any time by contacting us.
2. How We Use Your Information
We use the information we collect to:
- Provide medical treatment and coordinate your care
- Process payments and manage your membership
- Communicate with you about appointments, results, and services
- Improve our website and patient experience
- Comply with legal and regulatory requirements
3. How We Share Your Information
We may share your information with:
- Healthcare providers involved in your treatment
- Insurance companies, if applicable and with your authorization
- Payment processors for billing purposes
- As required by law, court order, or governmental regulation
We don't sell your personal information to third parties.
4. HIPAA Compliance
As a healthcare provider, VitaLife complies with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information is handled in accordance with our Notice of Privacy Practices, which describes in detail how your medical information may be used and disclosed.
5. Website Cookies and Analytics
Our website uses cookies and Google Analytics to understand how visitors interact with our site. These tools collect anonymous usage data including pages viewed, time on site, and traffic sources. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
6. Third-Party Services
We use third-party services to operate our practice and website, including Optimantra (our electronic medical records and patient portal), payment processors, and website hosting providers. These services have their own privacy policies and data handling practices.
7. Your Rights
You have the right to:
- Access your personal information and health records
- Request corrections to inaccurate information
- Request deletion of your personal information, subject to legal retention requirements
- Opt out of marketing communications
8. Data Security
We use industry-standard security measures to protect your information, including encryption, access controls, and secure data storage. While we take reasonable precautions, no method of transmission over the internet is 100% secure.
9. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our services after changes constitutes acceptance of the revised policy.
10. Contact Information
If you have questions about this privacy policy, contact us at:
VitaLife Longevity Medicine
4461 S White Mountain Road, Suite D4
Show Low, AZ 85901
Email: [email protected]
Phone: (928) 270-2515